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Ally Dowsing-Reynolds talking at Ideal Home Show

Ally’s Design Style

Ally Dowsing-Reynolds is known for her approachable and inspirational style, blending practical advice with a passion for aesthetic beauty in home interiors. As a business leader in home decor brand Dowsing & Reynolds, her style emphasises the importance of creating spaces that are not only visually appealing but also deeply personal and functional.

Her design philosophy often centers around the idea of making bold, personal choices that reflect the individual’s character while maintaining a keen eye on contemporary trends (though not necessarily following them!). Ally’s advice typically combines elements of modern design with timeless elegance, incorporating rich textures, striking contrasts, and thoughtful details.

Ally loves making design concepts accessible to a broad audience. This approachability extends to her practical tips, where she encourages readers or listeners to think about how spaces feel and function, not just how they look. Her style is all about empowering people to create spaces that feel like a true reflection of themselves, blending functionality with personal flair.

You can often find her on stage at events such as the Ideal Home Show or Grand Designs Live.

Ally Dowsing-Reynolds on stage with Kevin McCloud at Grand Designs Live

Co-founder of cult home décor brand Dowsing & Reynolds, Ally Dowsing-Reynolds understands just how much our homes impact our lives. She is passionate about sharing tips and tricks for creating a space that not only looks good, but feels good too.

Ally features often at shows like Grand Designs Live, the Ideal Home Show and Homebuilding & Renovating Show. She is often sought for comment for magazines such as Living Etc., Ideal Home and Good Homes.

You can also read her series on neurodiverse and sensory design in Real Homes Magazine.

Making Sense of Your Home - Real Homes Magazine article

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